What You Should Know About Grocery Store Cards
Grocery Store Cards Aren’t Just A Perk
I am the first one to jump at the chance to get a great deal, and that includes the awesome savings I can sometimes find by using one of my many grocery store cards. You know -- the ones that grocery stores give out to “frequent customers” who apply for them. They go by a number of names -- preferred cards, perks cards, savers cards. They all have one thing in common, they offer huge savings – but at what price?
You’re Being Watched
It’s not a secret that purchase histories have been looked into by the government and marketers of course would donate a kidney to get their hands on your data, but it’s also been rumored that insurance companies may start taking information from these programs to help determine your policy premiums. How can that be fair? If you buy too much alcohol, will your rates go up? What if you’re buying it for a party or a friend? Is it really any of the insurance companies business?
The Bottom Line
If you don’t want the government or marketing agencies knowing about each and every purchase you make and where you purchase your groceries from, maybe you should think twice before jumping into a grocery store card program. I’m not saying don’t get a grocery store card, I’m just saying do so under an anonymous name if the grocery store will allow you to do so. After all, if you’re an in-the-closet chocoholic, no one needs to know. Aren’t we entitled to at least that much privacy?